1975年，以可口可乐丝网与金宝汤画成名的美国波普艺术大师安迪沃荷登场，酒标上出现当时掌舵人菲利普·德·罗思柴尔德男爵（Baron Philippe de Rothschild，1902-1988）的面孔，色彩缤纷。
还有画家米罗、夏加尔、多媒体艺术家小野洋子（Yoko Ono）、英国查尔斯王子都和酒庄合作过。韩国单色画派始祖李禹焕如果不画画，就会去酿酒。2013年份的酒标出现浅紫色葡萄单宁的演变，如同美酒陈年至饱满。2014年份红酒由英国波普画家霍克尼（David Hockney）出手，他画了两个杯子，一满一空，向慕登佳酿的酿造与刚过世的朋友菲利萍·德·罗斯柴乐德女爵致敬。
影响所及，专营法国高级限量版佳酿的“庞狄莎”（Pont des Arts）在2010年成立，借在拿破仑时代建成、横越巴黎塞纳河的艺术桥为名，打出“连接艺术及美酒的桥梁”的旗帜，至今销售超过20个国家地区，本地代理商为JR Asia。
去年，庞狄莎和西班牙画家米格尔·巴塞洛（Miquel Barcelo）合作，其画出现在七款波尔多和勃艮第酒款的酒标上。其中一款是和Chene Bleu酒庄合作的2015年份桃红酒，米格尔的斗牛图贴在1000瓶普通装和480瓶1.5公升装酒标上。Pierre Peters特级园两款白中白香槟Reserve Privee和Reserve Perpetuelle，酒标为米格尔的八爪鱼，栖身海里的水泡宛如香槟的气泡，各限量900瓶和150瓶。
庞狄莎的最新系列是与全球知名、擅长大型肖像油画的严培明合作推出五款美酒。其中两款与勃艮第顶尖酿酒师埃迪安德蒙蒂（Etienne de Montille ）合作——精致而丰腴的2014年份沙萨尼蒙特拉谢一级“墨玑修道院”（Chassagne-Montrachet “Abbaye de Morgeot” Premier Cru 2014），以及天鹅绒般柔滑丰厚的2014年份歌桐特级“马赫索”（Corton les Marechaudes Grand Cru 2014），配搭严培明的老虎和老鹰油画。三款波尔多佳酿：浓郁而厚实的2015年份圣埃米利昂（Saint-Emilion 2015）、细致而平衡的2015年份波美侯（Pomerol 2015），以及丰富果香及成熟单宁的2014年份拉朗德波美侯（Lalande-de-Pomerol 2014），分别贴上严培明的毛泽东（2006年）、多米尼克德维尔潘（2006年）肖像画和蓝色自画像（2016年）。画家深刻的勾勒与笔触，为美酒增添艺术气息。
其他地区的酒庄不落人后，持续推出艺术酒标，试图将品牌提升为收藏级别。澳大利亚玛格丽特河酒庄露纹自1980年起推出艺术系列酒款，迄今已在酒标上用过百多个画家的作品，包括约翰欧信（John Olsen）、 亚瑟博伊德（Arthur Boyd）等等。酒庄内还设立画廊陈列许多酒标的原画。
美国索诺玛Imagery酒厂从1990年代开始，为每款葡萄酒委托艺术酒标，合作的艺术家包括Bob Nugent。华盛顿Ste. Michelle酒庄的Meritage系列红酒，常用太平洋西北部艺术家作品做酒标。加州索诺玛的肯木酒庄1975年推出第一个艺术酒标，2003年的红酒，并以梵高名作《星夜》为酒标设计。美酒与艺术，相得益彰。
Aristotle once said: “Art and wine are the greatest enjoyments of the free man”. Wine labels that feature works of art can be said to be a coming together of the best of both worlds.
Chateau Mouton Rothschild, a top-notch winery in the Bordeaux region of France, is probably the pioneer in featuring art works on wine labels. Since 1945, the winery has been commissioning a contemporary artist each year to produce a piece of art that would then be reproduced on the wine labels for that year’s flagship red wines.
The artists that the winery has engaged over the years are well-known names, such as Salvador Dali, who created a whimsical drawing of a “charming sheep” for the 1958 vintage; and pop artist Andy Warhol, who, in 1975, created a colourful label featuring sketches of the winery’s then-owner, the Baron Philippe de Rothschild (1902-1988).
The label also featured a work by Pablo Picasso on the label for 1973’s vintage as a tribute to the artist who had just died.
Other works featured on the Chateau Mouton Rothschild labels include those by Joan Miro, Marc Chagall and even Yoko Ono (2005 vintage) and Prince Charles of Britain (2004). South Korean Dansaekhwa artist Lee Ufan’s 2013 label centres on a spectrum of shades of purple that turns from light to dark in a nod to the way wine becomes better with age. And for the 2014 label, British pop artist David Hockney created an illustration of two wine glasses, one full and one empty, in a tribute to Baroness Philippine de Rothschild who had just died.
Bottles of wine bearing artwork are valued not only for their content, but also for the labels, and have become a collectors’ item. Chateau Mouton Rothschild’s bottles are among the highest priced from the Bordeaux region, and even with vintages that are less than ideal, the winery’s business performance remains strong due to buyer interest in these labels.
Wineries in other places are also releasing wines with specially designed labels to distinguish their offerings for collectors. In Australia, the Leeuwin Estate launched its Art Series in 1980. To date, the winery has used the artwork of over a hundred artists on its labels, including works by leading Australian artists John Olsen and Arthur Boyd.
Over in the United States, the Imagery Estate Winery in Sonoma, California, has commissioned artworks for all its wines since the 1990s, working with artists such as American artist Bob Nugent. Another winery in Sonoma, Kenwood, launched its first art label in 1975 and, in 2003, it featured Vincent van Gogh’s Starry Night on the label for its red wine. Meanwhile, the Chateau Ste. Michelle winery in Washington State often uses artworks by artists from the Pacific Northwest for its Meritage series of red wines.
Bridging Wine And Art
In 2010, a wine business specialising in high-end, limited-edition French wines called Pont des Arts (named after the pedestrian bridge that was built over the Seine in the Napoleonic era) was founded with the aim of “bringing together the best from each of the two worlds of art and wine”. The founders of the company, Thibault Pontallier and Arthur de Villepin, work with top-drawer French wineries to produce limited-edition wines that come with art labels. Artists they have worked with include the late France-based Chinese painter Zao Wou-Ki and Chinese painter Yue Minjun.
Last year, Pont des Arts partnered Spanish painter Miquel Barcelo on wine labels for seven Bordeaux and Burgundy wines. Barcelo’s illustration of a fighting bull adorns a 2015 rose created by the Chene Bleu winery, which has been bottled into 1,000 regular bottles and 480 1.5-litre magnum bottles. Barcelo also designed a label for two Blanc de Blancs champagnes from the Pierre Peters Grand Cru winery — the Reserve Privee and the Reserve Perpetuelle — whose labels come with an illustration of an octopus surrounded by bubbles, reminiscent of the bubbles one finds in champagne. There are 900 and 150 bottles of the two champagnes are available respectively.
Pont des Arts’ fifth and latest series is a collection of five wines worked on in collaboration with globally renowned artist Yan Pei-Ming, who is known for his large-scale oil portraits. Two of these wines are from top Burgundy producer Etienne de Montille: the exquisite and plump Chassagne-Montrachet “Abbaye de Morgeot” Premier Cru 2014 and the smooth and full-bodied Corton les Marechaudes Grand Cru 2014, both of which are adorned with Yan’s oil paintings of tiger and eagle.
The other three wines in the collection are Bordeaux wines: the concentrated and intense Saint-Emilion 2015, the refined and balanced Pomerol 2015 and the Lalande-de-Pomerol 2014 bursting with the flavours of fresh fruit and tannins. The wines come with labels bearing reproductions of Yan’s The Helmsman (portrait of Mao Zedong, 2006), portrait of Dominique de Villepin (2006) and blue self-portrait (2016) respectively. The artist's well-defined brush strokes add a touch of fine aesthetic to these fine wines.
Today, the business retails to buyers in more than 20 countries and regions around the globe. In Singapore, its products are distributed by JR Asia. Truly, when the worlds of wine and art collide, the results cannot be anything but good.